It is almost funny how many people, both men and women, in the sales industry just hate making cold calls. They find them difficult to do because they can be embarrassing, might lead to an angry hang up and just plain hate doing them. You do not have to be one of these people because if you can find out the way to make these calls properly you will see that few other types of calls convert quite as well. The whole key is who you are calling. If you are calling a list of gambler leads then you are not going to have to struggle for hours on end to make a sale. You will find that you make sales naturally because the folks you are making contact with are already in the mood to buy something so all you are really doing is making sure that you give them the chance to get the product or service you sell from you instead of someone else. These are normally open minded people who are willing to give things a shot if they are approached politely and with respect.
These social types are almost always more into getting phone approaches than some other categories. If you work mainly through the mail then it is wise to consider those on the hard copy sweepstakes lists because they will frequently give you a great response, as well. Focus on the areas that sound most promising to you and you will have no problem at all achieving exactly the results that you really want for yourself.